Digital marketing is the core of the marketing strategy of any business today. A carefully planned digital marketing strategy can help any business stand out from the competition in this era of online media and social connecting platforms.
Even though digital marketing seem to be stemming from same principles of traditional marketing, it is very different from the way it reach the intended crowd, which is considered the target audience.
Once the target audience is identified, a strategy is drafted for attracting the audience, educate them about the potential product or service, and engage the user in register their interest in the product or service.
This is done by using customer focused digital marketing campaigns used in number of channels such as web search engines, social media platforms, blogs and websites. The approach can be in many form such as posts, advertisements, listings and video sharing clips.
Once the target audience is reached, the potential leads are identified using various analytic and marketing tools. These leads are contacted through traditional and digital marketing channels and finally if the user decided to purchase a product or service, they become a conversion.
Main difference in digital marketing compared to traditional marketing is the ways the marketing team can get feedback about the reach, number of leads and conversions generated and habits of the target audience monitored by tracking and analytic tools.
This gives the service provider valuable feedback on the customer behavior, the effectiveness of the various channels used, the cost analysis and collect valuable information for future marketing campaigns.